Search Content


Content Categories



Measuring customer loyalty

Measuring customer loyalty and developing a retention strategy are critical to an organization's success. The organization that understands and manages customer loyalty has a leg up on its competition. This section includes a variety of resources, news, guides and tips to building strong customer loyalty in your organization. Get up to speed on customer loyalty-related definitions and terms. Read expert advice on how to create a sound strategy and build customer loyalty using new technology. Find out how marketers are using the Web to better connect with their customers. Learn about utilizing CRM software to build a loyalty program and identifying high-value customers in the call center. Read a chapter download on creating a customer-focused CRM strategy that can help build customer loyalty. Learn about B2B and B2C loyalty programs and how customer experience management relates to customer loyalty.

Related Salesforce Developers Articles

How to Choose Your Carrot - ReachForce Book Club


  This week we’re reading and talking about Connect Direct’s whitepaper – How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology...

Read more about How to Choose Your Carrot - ReachForce Book Club...

Google Docs Users Spend Only 5 Minutes per Month o


Compete says that, on an average, a unique visitor to Google Docs logs in to his/her account just on 3 days per month. And the overall engagement level is even worse because an average visitor is spending just about 5 minutes per month on the Google...

Read more about Google Docs Users Spend Only 5 Minutes per Month on the Site...